PRIVACY POLICY

A LEGAL DISCLAIMER

Last Updated: July 21, 2025

Bright Day operates this website, brightday.co.in, including all related information, content, features, tools, products, and services (collectively, the "Services"). Bright Day is powered by Wix, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so it cannot identify or be reasonably linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

Contact Details: Your name, address, billing address, shipping address, phone number, and email address.
Financial Information: Credit card, debit card, financial account numbers, payment card information, transaction details, form of payment, payment confirmation, and other payment details.
Account Information: Your username, password, security questions, preferences, and settings if you create an account.
Transaction Information: Details about the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
Communications with Us: Information you include in communications with us, such as when sending a customer support inquiry.
Device Information: Information about your device, browser, or network connection, including your IP address and other unique identifiers.
Usage Information: Information about your interaction with the Services, including how and when you navigate or use the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from You: When you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services: From your device when you use our products or services or visit our Website, and through the use of cookies and similar technologies.
From Our Service Providers: When we engage them to enable certain technology or when they collect or process your personal information on our behalf.
From Our Partners or Other Third Parties: Including Wix and other third-party services integrated with our Website.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services: We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized experience, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and showing you online advertisements for products or services on the Services or other websites, based on items you previously purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention: We use your personal information to authenticate your account, provide a secure payment and browsing experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.
Communicating with You: We use your personal information to provide customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.
Legal Reasons: We use your personal information to comply with applicable law, respond to valid legal processes (e.g., subpoenas or court orders), participate in civil discovery, litigation, or other adversarial legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

With Wix and Other Service Providers: We share your information with Wix, which hosts our Website, and other third-party vendors who perform services on our behalf (e.g., payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping). These providers are contractually obligated to protect your information.
With Business and Marketing Partners: We may share your information with partners to provide marketing services and advertise to you, including personalized advertising based on your activity with our Services or other websites. Our partners will use your information in accordance with their own privacy policies.
When You Consent or Direct Us: When you request or consent to our disclosure of certain information to third parties, such as to ship products or through your use of social media widgets or login integrations.
Within Our Corporate Group: With our affiliates or within our corporate group.
In Connection with Business Transactions: In the event of a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred.
For Legal Obligations: To comply with applicable legal obligations, respond to subpoenas or other legal processes, enforce our terms or policies, or protect the Services, our rights, or the rights of our users or others.

Relationship with Wix

The Services are hosted by Wix, which collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Wix, as well as third parties that may be located in countries other than where you reside, to provide and improve the Services. Wix may use personal information collected about your interactions with our Website, along with other merchants, to provide enhanced features. In these circumstances, Wix is responsible for processing your personal information, including responding to your requests to exercise your rights over the use of your personal information for these purposes. To learn more about how Wix uses your personal information and any rights you may have, visit the Wix Privacy Policy.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users of the Services or those platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not imply endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as defined by applicable law) personal information of individuals under 18 years of age.

Security and Retention of Your Information

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information you send to us may not be secure while in transit, so we recommend avoiding unsecure channels for sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and, in certain cases, we may decline your request as permitted by law:

Right to Access/Know: You may request access to the personal information we hold about you.
Right to Delete: You may request that we delete personal information we maintain about you.
Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
Right of Portability: You may request a copy of the personal information we hold about you and, in certain circumstances, request that we transfer it to a third party.
Managing Communication Preferences: We may send promotional emails, and you may opt out at any time by using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, such as those about your account or orders.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about how Wix uses your personal information and any rights you may have, visit https://www.wix.com/about/privacy.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests, as permitted or required under applicable law. You may designate an authorized agent to make requests on your behalf, but we will require proof of authorization and may need to verify your identity directly.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in, including in India, where BrightDay.co.in is operated, or in other jurisdictions where Wix or our service providers operate. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or equivalent contracts issued by the relevant competent authority of the UK, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page, update the "Last Updated" date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at superstar@brightday.co.in or contact us at:

Bright Day
NCC Urban One, Tower 1 Power Welfare Society
Manchirevula, NCC UrbanOne, Narsingi, TS, 500075, IN